Friday, 18 March 2011

H&M Conscious Collection



The Conscious Collection due to be launched in April will offer garments made from environmentally friendly materials such as organic cotton, recycled polyester and Tencel. White is a key colour every spring so the designers of this collection used various shades of the colour to create a minimalist collection given a feminine touch with the use of lace, frills and draping.

The collection is made up of key spring pieces such as crochet shorts, floaty skirts and dresses for both day and night. More tailored pieces include a white blazer and pleated trousers.

Eco fashion is a really key trend at the moment so this is sure to be a hit, especially as it goes further than just offering organic cotton. Prices for the collection are pretty much the same as the regular H&M line so it’s the perfect time to update your spring wardrobe.


Images sourced from: H&M website

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