From February you can get more for your old clothes, if you pop into selected H&M stores and donate a bag of items you no longer want. For each bag of clothes, whatever the brand, you will receive a £5 off voucher redeemable when you spend over £30 in store.
Once at the store the bags will be collected by H&M's eco-partner iCollect, who will then sort the clothes in order to turn them into new fibres in order to make new clothes.
H&M is well known for their eco-projects having already produced a number of collections made with ethically sourced cotton and other recycled materials, they also stock a range of basic items made from Fair Trade cotton.
Last year they became the world's largest user of organic cotton.